RCS (“Rich Communication Services”) offers many advantages over SMS in B2C communication. As communication via RCS has been available for Android since 2016 and iOS joined in 2024 and the number of users is increasing rapidly (Mobilesquared forecasts more than 3.85 billion RCS users worldwide by the end of 2029), it is high time for companies to consider the benefits.
More attractive design of messages
In contrast to SMS, RCS messages can be enriched with additional content such as images, videos, GIFs and location data—our article “RCS vs SMS” provides a detailed comparison of the features. Branding is also simplified through the use of custom colors and logos—all of which promotes much higher user engagement than with SMS.
Direct communication in RCS Chat
Direct contact with your customers and immediate responses to offers and questions—the chat function of RCS enables real-time interaction, much more direct than with SMS or email. At the same time, RCS also has read receipts, which simplifies measurability and traceability. This gives RCS a variety of use cases in the B2C sector, for example:
- Individual customer support
- Direct support contact
- Real-time notifications on tickets, deliveries, etc.
- Making reservations directly
- Product recommendations and offers directly at the click of a button
Increased security in RCS Chat
Thanks to end-to-end encryption, the chat function of RCS is much more secure than communication via SMS (more on this in our blog post, “How secure is RCS?”). Verified company profiles, which are marked with a blue tick in the display, increase customer trust even further.
RCS is available directly
RCS does not require its own app; the service is available directly via the messenger service on smartphones. Native availability removes another hurdle in the application.
See for yourself the benefits that RCS Messaging can offer your company and contact us.