RCS Messaging

Rich Communication Services (RCS) Opportunities

RCS adoption is projected to boost global operator traffic and business messaging growth which gained pace in 2023, and is accelerating in 2024. Active RBM (rich business messaging) users grew 4x and in 2032, mobile operators will generate more revenue from RCS Business Messaging than A2P SMS.*

A rich messaging protocol with a Universal Profile for RCS, a global standard established by the GSMA, helps modernize SMS globally.

Standardization, ensuring compatibility, and providing a seamless user experience mandate that all new devices feature a native messaging app with built-in RCS support.

Users can access RCS functionality within the same SMS app they currently use. RCS has been enabled on new Android phones since August 2023 and Apple has announced its plan to support RCS technology by the end of 2024.

RCS Message airline example

Reach Your Customers More Efficiently

0 %

are more likely to purchase online if can ask questions in real time**

0 x

are more likely to read RCS messages than emails**

1 %

are more likely to engage with a brand through RCS**

Rich Communication Services

Example RCS Message

Branding and Rich Media

Amplify your brand using your name, logo, palette, images, videos, and animated GIFs.

Rich Content

Use QR codes for tickets, seamless transactions, contacts, calendars, dialers, maps, tracking URLs, and predefined replies.

Rich Security

Reduce risks of fraud with verified sender and end-to-end encryption features.

Rich Analytics

Improve delivery, completion rates, and read receipts.

Power Your Business Messaging

RCS Messaging business meeting around table

For Brands

Based on conversion and revenue rates, early RCS use cases can more than double sales results with relevant, visual, and engaging communication over RCS as a channel.

RCS Messaging

For End Customers

Genuine, personalized, meaningful, and transparent two-way communications from companies and their communities.

Develop stronger relationships with end customers through branded, engaging, two-way conversations.

*Source: Mobilesquared April 2024  |  **Source: Google Business Communications

RCS with iBASIS

With over 23 years of experience, iBASIS Business Messaging has been at the forefront of the SMS industry. Annually, we send more than 2 billion SMS messages, leveraging our direct connections with mobile network operators worldwide.

Our global presence spans 27 countries, with main offices located in Brunn am Gebirge, Austria and Ruggell, Liechtenstein. Our dedicated team of 40 messaging specialists, with deep industry expertise, is ready to help you develop the right RCS campaign.