RCS coverage is rapidly growing in Germany. While all Android users can use it, iOS usage depends on specific carrier settings and as of early 2025, these have already been sent to the devices used in Telekom, Vodafone, and O2/Telefonica networks (there is no support to date for 1&1 AG). But what is the current user base in Germany, how has traffic developed, and what budget is currently spent on RCS? Our partner Mobilesquared offers detailed data for the German market, including forecasts which allow companies to consider all the advantages of RCS for businesses with a solid data background.
RCS Users in Germany in 2025
After the introduction of RCS in 2016, there were already about 1 million users in Germany. In 2024, there were 42 million RCS users with Android phones. In 2025, Mobilesquared predicts 45 million users. For iPhone, the user base is rapidly growing as well—in 2024, when RCS was introduced for iOS, there were about 2.8 million users in Germany with the forecast for 2025 already at 11 million users. As there are currently about 69 million smartphone users, more than 80 percent of those are active RCS users.
RCS Traffic in Germany in 2025
For RCS basic message marketing traffic (A2P messages), Mobilesquared provides data from 2020 onwards, starting with about 144,000 messages in 2020. The rise in basic message marketing traffic has been dramatic: more than 23 million messages in 2024 and more than 178 million messages forecast for 2025.
Conversational marketing traffic, which was adopted in Germany in 2023 with about 10,000 messages, has seen rapid growth as well: 81,000 messages in 2024 and about 345,000 messages forecast already for 2025, which means that companies have not only recognized the potential of RCS for businesses but have started to adopt it as a viable and important marketing channel.
RCS Spend in Germany in 2025
Billable marketing spend for messages for Google according to Mobilesquared was at about 98,000 in 2024, and for 2025 it increases nearly tenfold to 936,000. The billable marketing spend for mobile operators was at about 406,000 in 2024, with a forecast of 3.82 million in 2025.
Overall this data impressively shows that the use of RCS is more than just on the rise. It has become an important marketing sector in Germany in recent years and promises further growth in the years to come.