MARKETING AUTOMATION
SMS & RCS Marketing Automation
SMS and RCS marketing offers an easy, direct, and cost-effective way to instantly communicate with customers.
Marketing automation with our SMS API as well as Rich Communication Services (RCS) helps deliver consistent messaging across platforms, processing consumer interactions in real time and customizing content based on user behavior.
Benefits of SMS & RCS Marketing
Easiest way to keep in contact with customers
Reaches customers instantly and gets their immediate attention
Automates processes to save time and resources
Offers more touchpoints in omnichannel-marketing
*Source: Gartner | **Source: Forrester/Google
Applications in Marketing Automation
Promotions
Direct automated, targeted promotions — ideal for seasonal campaigns, launches, retargeting, and loyalty activation.
Transactional Alerts
Use SMS and RCS for easy and simple order confirmations, shipping updates, and more.
Synchronized Touchpoints
Streamline with synchronized customer touchpoints for a unified brand experience.
Features & Capabilities for Marketing Automation
Easy to Set Up
With our SMS API and Campaign manager, SMS marketing campaigns are easy to set up.
Reliable Message Delivery
SMS are more reliable than other forms of communication and can be received on all mobile phones.
Segmentation
Subscribers can easily be grouped based on their preferences or behavior.
Personalized Messages
SMS can provide better user experience through personalized messages.
Automation
Schedule messages or send them automatically based on customer interactions.
Next-gen Messaging Channel
Go beyond SMS with images, video, carousels, and branded CTAs.
Verified Sender Identity
Brands appear trusted and official, reducing spam and smishing.
Perfect For Any Vertical
From fashion, retail, travel, automotive, entertainment, to F&B, drive promotions, loyalty, and re-engagement with rich messaging.
Improved Analytics
Track individual campaign results and optimize performance across your portfolio.