SMS marketing is already known for its high opening and response rates, and profits from immediate delivery and timely responses to customer actions such as subscriptions to newsletters, completed purchases, or registrations for events. But AI promises to improve efficiency and personalization in business SMS even further.
What Is AI Used for in SMS Marketing?
- Content generation: Copy for marketing campaigns can be AI-generated. Dynamic content creations allows for quick adaption of campaigns to feedback and changing customer behaviors.
- Personalization at scale: AI tools offer more accurate targeting and a higher level of personalization. Messages can be easily adapted according to user behavior, and precise data analytics allow for product recommendations based on patterns, preferences, and buying behavior.
- Data analyzation: AI supports the precise segmentation of audiences due to faster pattern recognition, sorting, and grouping. Additionally, it helps by analyzing past campaigns and available market data for key indicators about what works and what does not to predict the future performance of campaigns.
- Automation: Automation can be used for content generation and message timing, but also for customer interactions such as automated responses to text.
What Kind of AI Is Used in SMS Marketing?
While generative AI tools are used for content creation, machine learning is used for behavior analysis and segmentation. Natural language processing is used to create human-like text and understanding as well as to interpret and respond to customer messages.
Tips for Optimal Use of AI-Powered SMS Marketing
- Short messages: SMS should always be short and concise—to be cost efficient as well as to make it easy for recipients to read and respond to them.
- Human touch: Adapting messages to your brand voice and tone is important to address customers personally.
- Human factor: Factor in human oversight to check for errors and align with campaign goals, etc.—do not leave everything to AI.
- Conversational marketing: Leverage AI as a means for conversational marketing by making use of automated responses and natural language processing.
All in all, it is clear that businesses should look into using AI-powered SMS marketing to increase ROI by streamlining and automating processes. Additionally, the power of AI for personalization at scale and improved conversational marketing should be considered when optimizing your business messaging.